Brand identity, collateral and website development for a startup church in Redmond, Washington. Being the home of Microsoft, the demographic of Redmond is diverse, affluent and highly educated. Wonder Church needed a brand that was professional, yet approachable; serious, but with a touch of whimsy.
Mimosa is a warm, golden yellow inspired by the popular cocktail and the flowers of the Mimosa tree. Being a hopeful and radiant color, Pantone named mimosa the 2009 Color of the Year to bring hope and optimism during a time of economic uncertainty and political change. It is a reassuring and nurturing color that stimulates imagination, innovation, and enlightenment. The hex code for mimosa is #ffde00.