Brand Style Guide
A style guide is a set of standards for a brand’s overall identity in order to ensure that a systematic appearance is given amongst all materials.
Brand Colors
Alpha Plumbing's primary color is red. Red is a rich color with an even richer history. Use of the pigment can be traced way back to Ancient Egypt where it was considered both a color of vitality and celebration. From here on, red was a staple hue throughout history, used in ancient Grecian murals, in Byzantine clothing to signal status and wealth, and heavily applied throughout art movements ranging from the Renaissance through to modern day art.
RED
#e20b00
Secondary Colors
Gunmetal Gray
#545454
A very deep shade of gray mixed with blue, gunmetal gray brings to mind the toughness of metal.
Charcoal
#232323
Not to be confused with gray, charcoal is one of the most versatile colors. Gray is a mixture of white and black, but charcoal has a hint of blue added to the mix.
Slate
#C0C2C9
Slate gets its name from the rock used as a popular building material. It most often refers to a medium-dark gray with hints of blue.
Benefit to Customer
Depending on the service provided, we either offer sustainable products with proper maintenance, or the ability to use a product again after we repair or install it.
Logo
Standard Configuration
The standard logo configuration uses Alpha Red (#e20b00) and Gunmetal Gray (#545454) for the logo mark and Charcoal (#232323) for the logo type.
Solid color variation
Dark Backgroud Configurations
These alternate color configurations can be used as needed for dark background applications. Under no circumstances should the logo be represented in colors outside the corporate palette of red, gray and white.
Emblem
Standard Configuration
The standard emblem configuration uses Alpha Red (#e20b00) Gunmetal Gray (#545454) and Charcoal (#232323).
Solid color variation
Dark Backgroud Configurations
These alternate color configurations can be used as needed for dark background applications.
